The future of the car industry
The car industry is swiftly shifting from gasoline vehicles to electric vehicles. Car companies are investing significantly in research related to batteries and basically every fundamental required to manufacture an electric car. This is not an easy task, and it is also quite risky as companies are slowing down the production of their current vehicles to invest in the research of a different type of vehicle that may fail them. Car companies are taking massive risks as they are very positive that the future of vehicles is electric. It does not take a genius to figure out why electric vehicles will dominate the market in the next couple of years, as it has been hinted through laws passed by the government and understanding the statistics. In California, there was a rule passed by California Air Resources Board (CARB) that electric vehicles must make up at least 55% of sales. Many will exceed this number, as the market for electric cars is increasing significantly. This rule does not affect car companies anyway considering the more people want to purchase them. One company that has already received a huge advantage is Tesla. The first in the game is always the most successful, which can be justified through Tesla’s immense success. The unique company founded by Elon Musk has four models; The Model X, the model 3, the Model S, and the Model Y. These cars have excellent technology and outstanding range. However, the company struggles with quality, often poorly building their vehicles as many unsatisfied owners reported small problems such as the misplacement of door handles and the uneven shape of the headlights. No matter how many flaws Tesla has, Tesla will always be the first ption for most people interested in purchasing an electric car. This is for one main reason; The ecosystem they have created. Tesla has the most charging stations in America, once again as a result of entering this industry first. For most, accessibility of stations is more important than minute exterior flaws. These buyers want no inconvenience, and ultimately they should not sacrifice anything less than if they were to own a gasoline vehicle. Another addition to Tesla’s exceptional ecosystem would be the technology. Tesla has their own software, screen, and features, meaning no other company has access or can use them. This allows the owners to feel more connected with other Tesla owners and almost creates a small community. This was extremely intelligent of the company, following the same strategy that apple used when trying to expand their brand. Other brands have a lot to catch up on, and quite frankly my advice to them is that they focus on the flaws of Tesla rather than competing with what they are good at. These companies should improve quality substantially, as trying to create the same ecosystem as Tesla will take an immense number of years. It is just too late to build an ecosystem worth beating Tesla.